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Sony made a splash in final Vegas on the annual Shopper Electronics Present by unveiling a brand new high-tech prototype automobile.
Will probably be produced in partnership with Honda.
The car which glided out on stage on the CES, can be known as the Afeela.
The partnership was first introduced in March and named Sony Honda Mobility.
SONY, HONDA TO OPEN ELECTRIC VEHICLE PREORDERS IN 2025
Kenichiro Yoshida, chairman, president and CEO of the Sony Group Company, stands in entrance of a newly unveiled electrical car prototype automobile Afeela, a three way partnership between Sony and Honda. ((AP Picture/John Locher) / AP Newsroom)
The 50-50 three way partnership unites Honda’s know-how in autos, mobility expertise and gross sales with Sony’s imaging, community, sensor and leisure experience.
Yasuhide Mizuno, CEO of Sony Honda Mobility, stated the corporate expects to take pre-orders within the first half of 2025 and ship the primary automobiles to prospects in North America in spring 2026.
“As security and safety are important to mobility, we are going to combine Sony’s sensors and the Honda security together with different clever applied sciences,” Mizuno stated.
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The electrical car prototype automobile Afeela, a three way partnership between Sony and Honda. ((AP Picture/John Locher) / AP Newsroom)
Each corporations have made information this yr involving electrical automobiles.
Sony introduced its plans to get into the business for inexperienced mobility in January forward of final yr’s CES commerce present.
In April, Honda and Normal Motors introduced they had been increasing their electrical car partnership, creating a collection of lower-priced EVs based mostly on a brand new joint platform.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| HMC | HONDA MOTOR CO. LTD. | 23.48 | +0.21 | +0.90% |
| SONY | SONY GROUP CORP. | 77.83 | +1.18 | +1.54% |
Manufacturing of the car will happen at one in every of Honda’s 12 vegetation within the U.S.
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The electrical car prototype automobile Afeela, a three way partnership between Sony and Honda, is on show throughout a Sony information convention earlier than the beginning of the CES tech present Wednesday, Jan. 4, 2023, in Las Vegas. ((AP Picture/John Locher) / AP Newsroom)
The U.S. was chosen for the launch as a result of electrical automobiles are already fashionable there. Japan got here second as Honda’s residence market, and different markets, together with Europe, will observe, however no dates have been set.
The Related Press contributed to this report.
