Since it is the season of giving, Amazon is as soon as once more providing prospects the possibility to thank the corporate’s drivers with a $5 tip.
Amazon introduced Wednesday it is bringing again the “Alexa, Thank My Driver” program after initially launching it earlier this month.
The initiative was so profitable after kicking off in early December that Amazon needed to shut it down after sooner or later.
“‘Alexa, thank my driver’ exceeded our expectations. We’re glad to see prospects keen on thanking their drivers and encourage them to proceed doing so,” Amazon spokesperson Lauren Samaha mentioned in an announcement despatched to USA TODAY on December 10.
In a monetary bind?:Do not let desperation lead you to a predatory mortgage, specialists advise
Have a recalled toy beneath the tree?:Some are nonetheless being offered. Here is the place
How do I ‘Thank My Driver’?
Clients with an Alexa-enabled gadget equivalent to an Echo speaker or Echo Present, or by way of the retailer’s buying apps, can merely say “Alexa, Thank My Driver.”
The motive force who made the client’s most up-to-date supply will obtain a $5 tip. Amazon mentioned it might proceed this system up till the primary million thank-yous from prospects.
Through the promotion’s first run, the 5 drivers with essentially the most thank-yous had been awarded $10,000, plus a further $10,000 to their charity of alternative.
Why did Amazon cease ‘Thank My Driver’?
Like this new try, the primary run launched on December 7 and was restricted to the primary million thank-yous, which Amazon reached inside 36 hours.
Amazon faces lawsuit over ideas
The tech large kicked off the primary marketing campaign the identical day Washington, D.C., Legal professional Basic Karl Racine introduced a lawsuit accusing Amazon of utilizing greater than $1 million from D.C. customers’ ideas between 2016 and 2019 to subsidize its personal labor prices.
Underneath the scheme, the swimsuit claims, the corporate tricked “customers into considering they had been rising drivers’ compensation when Amazon was really diverting (their) tricks to cut back its personal labor prices and enhance income.”
“This swimsuit is about offering staff the information they’re owed and telling customers the reality,” mentioned Racine in an announcement.
Contributing: Bailey Schulz, Wyatte Grantham-Philips
Comply with Brett Molina on Twitter: @brettmolina23.